Jin brings nearly 30 years of award-winning retail experience, including 22 years focused on museums & cultural centers. Her experience is comprehensive – from new museum start-ups to optimizing existing store success. Her special skill is creating an inviting and unique atmosphere for a given store, then finding or creating a unique mix of products that visitors love, reflect the organization's mission and personality, and are profitable.
“This is why I love what I do – all the work in advance comes down to that individual interaction with a visitor. I live for that feeling when I see a patron has found the unique item that truly makes them happy, or is a perfect gift for someone special to them. That’s what makes it magical - watching patrons further their knowledge while interacting with your store and products, which genuinely reflect your mission. Everything I do centers on creating these individual moments.”
Key Elements of Jin’s Product & Customer Approach
Creating a destination museum store with an identity as that "go-to" place you can always find something special and unique, with a great mix of proven sellers and new items you can’t find anywhere else.
Products that fit & serve the mission of the organization as a whole and specific exhibits or events. This may include unique art or artisan items, custom branded products, or items from specific locations.
Have all customers in mind when selecting items and pricing, so that they are accessible to adults and children, acknowledging different interests, budgets, and levels of commitment to your mission.
Love of customer interactions and proactively, yet respectfully, helping each customer find just the right product for their needs.