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The Fine Art of Museum Retail Consultation

The time a visitor spends in your unique store should be an experience unto itself.

Engaging. Inspiring. Filled with wonderful and authentic curiosities.

Designed and built with the strategic vision of inspiration & revenue generation

that’s aligned with your museum’s mission.  

JinJo Museum Consulting Approach

While planning and strategy are key components to developing a successful museum retail operation, I start with a customer-first philosophy focused on four pillars of engagement. 


  • Create a destination museum store with an identity as that "go-to" place you can always find something special and unique, with a great mix of proven sellers, custom products designed just for your store, and trending items you can’t find anywhere else.  

  • Select products that fit & serve the mission of the organization as a whole as well as  specific exhibits or events.  These may include unique art or locally made items, custom branded products, or items from specific locations. 

  • Have all customers in mind when selecting items and pricing, so that they are accessible to adults and children, acknowledging different interests, budgets, and levels of commitment to your mission. 

  • Love of customer interactions and proactively, yet respectfully, helping each customer find just the right product for their needs. Setting an example of memorable customer service for visitors from near and far. 


 Susan Tudor

Past President, Museum Store Association

Jin is one colleague who uniquely stands out. I was immediately impressed with her knowledge of retail management, merchandise planning, and product development which far exceeds that of many of her peers. Jin is a joy to work with because of her amazingly positive attitude and can do spirit!

Michael Mares

Past Director Emeritus, Oklahoma Museum of Natural History

Under Jin's direction, the museum store sales increased tenfold. She is a human dynamo of energy and ideas. She does not ruminate about what should be done; she does it. She has won several performance awards at OU, both for her store and for her own accomplishments. She is the ultimate can-do personality.

Kelli Davis
Manager of Retail & Visitor Services
Agua Caliente Cultural Museum

Working with Jin Jo has made connecting with Native American people & various Tribal communities much easier.  To have her as a cultural connection and person who advocates for museums, artists and Native communities helps simplify conversations that may not have always been a clear path.   She knows what museums need, and she knows how to reach out to a vast array of different Tribal affiliations. Our museum opening was a success due to her. I recommend her highly.

Nicole Armitage

Director of Operations, 
Oklahoma Contemporary
Arts Center

I cannot even begin to express my gratitude for Jin Jo Museum Consulting and what she has helped us accomplish for our retail store in a very short amount of time!  Jin assisted us in obtaining unique products that are flying off of the shelves.  Our increased retail revenue is a direct reflection of us working with Jin Jo Museum Consulting.  She has been a life-saver for our institution!

Honored to Work With the Best Clients and Partners

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